“I think it's the happiest album of my career.”Īs a kid growing up Vega Baja, Puerto Rico, in the mid-’90s (he was born Benito Martínez Ocasio in 1994), Bunny fell in love with a broad spectrum of Latin music-reggaetón, merengue, salsa-before discovering American hip-hop. Though the LP’s title might suggest a shift into sad-boy mode, it instead revealed a different conceptual aim as his ultimate summer playlist. “But when I get a good idea that I want to work on in the future, I hold it until that moment.” That moment came with 2022’s Un Verano Sin Ti. “I like to prepare myself and prepare the surroundings to work my music,” he says about his process. It also meant taking time to plan his next move.
Part of doing whatever he wants meant putting out three projects that year, including the forward-thinking fusion album EL ÚLTIMO TOUR DEL MUNDO and a set of collaboration-heavy tracks from the vault, LAS QUE NO IBAN A SALIR. YHLQMDLG: Yo hago lo que me da la gana-I do whatever I want. “No.” No? “On the contrary, I wanted it to be different.” Like his collaborator J Balvin, El Conejo Malo has become a symbol of Latinx culture’s migration into the global mainstream, reshaping the look, sound, and feel of modern pop just by following his own idiosyncratic muse. Did he feel like he had to do even better the second time out? “I’ll be honest with you,” he said. His debut, X 100PRE, had helped bring Latin trap to a global audience without diluting its regional spirit-no small feat. Two years before he was named Apple Music Artist of the Year, Bad Bunny spoke to us about his then-new album YHLQMDLG.
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